Privacy Policy

Effective Date: February 1, 2025

Last Updated: February 1, 2025

Welcome to BlueShieldEyewear.com. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy outlines how Vusal LTD collects, uses, stores, shares, and protects your personal information when you visit or make a purchase from BlueShieldEyewear.com (“Site”).

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Definitions

  • Personal Data: Any information relating to an identified or identifiable natural person (data subject). Examples include name, email address, postal address, phone number, and payment information.
  • Data Controller: The entity that determines the purposes and means of processing personal data. In this case, Vusal LTD.
  • Data Processor: Any entity that processes personal data on behalf of the Data Controller.
  • Processing: Any operation performed on personal data, whether automated or manual, such as collection, storage, use, or deletion.

2. Data Collection

We collect various types of information for various purposes to provide and improve our services to you.

2.1. Information You Provide to Us

  • Personal Identification Information: Name, email address, phone number, postal address, and payment information.
  • Account Information: If you create an account, we collect your username and password.
  • Order Information: Details about the products you purchase, including order history and preferences.
  • Communication Information: Any information you provide when contacting us, such as customer service inquiries.

2.2. Information Collected Automatically

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities on our Site. This includes your IP address, browser type, device information, pages visited, and time spent on the Site.
  • Log Files: Our servers automatically record information that your browser sends whenever you visit our Site. This may include information such as your IP address, browser type, operating system, referral URLs, and other similar information.

2.3. Information from Third Parties

  • Social Media: If you choose to connect your account with social media platforms, we may receive information from those platforms.
  • Analytics Providers: We may use third-party services like Google Analytics to monitor and analyze the use of our Site.

3. Use of Data

We use the collected data for various purposes:

  • To Provide and Maintain Our Service: Including processing your orders, managing your account, and delivering products.
  • To Improve Our Site: Understanding how users interact with our Site to enhance user experience and optimize functionality.
  • To Communicate with You: Responding to your inquiries, sending order updates, and providing customer support.
  • For Marketing Purposes: Sending promotional materials, newsletters, and personalized offers, provided you have consented to receive them.
  • To Ensure Security: Protecting against fraud, unauthorized access, and other security threats.
  • Compliance: Fulfilling legal obligations and protecting our rights.

4. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to outside parties except as described below:

4.1. Service Providers

We may share your information with third-party service providers who assist us in operating our business, such as:

  • Payment Processors: To handle transactions securely.
  • Shipping Companies: To deliver your orders.
  • IT and Security Services: To maintain and protect our Site.
  • Marketing and Analytics Providers: To analyze usage patterns and improve our marketing efforts.

These service providers are contractually obligated to protect your data and are prohibited from using your information for any other purpose.

4.2. Legal Requirements

We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.3. Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the new owner. We will notify you via email and/or prominent notice on our Site of any change in ownership or control of your personal data.

5. Data Storage and Retention

5.1. Storage

Your personal data is stored on secure servers located in [specify location, e.g., the European Union]. We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or destruction.

5.2. Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Specific retention periods depend on the type of data and the purpose for which it was collected.

6. Data Security

We employ a variety of security measures to protect your personal information, including:

  • Encryption: SSL/TLS encryption for data transmission.
  • Access Controls: Restricting access to personal data to authorized personnel only.
  • Regular Audits: Conducting regular security assessments and audits.
  • Secure Storage: Storing data in secure, access-controlled environments.

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

7. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

7.1. Right to Access

You have the right to request access to the personal data we hold about you. This includes information on how and why we process your data.

7.2. Right to Rectification

If any of your personal data is inaccurate or incomplete, you have the right to request that we correct or complete it.

7.3. Right to Erasure (Right to be Forgotten)

You have the right to request the deletion of your personal data under certain circumstances, such as when the data is no longer needed for the purposes it was collected.

7.4. Right to Restrict Processing

You can request that we limit the processing of your personal data under specific conditions, such as contesting its accuracy or objecting to its use.

7.5. Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to request the transfer of this data to another controller.

7.6. Right to Object

You can object to the processing of your personal data for specific purposes, such as direct marketing.

7.7. Right to Withdraw Consent

If you have given consent for the processing of your personal data, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

8. Exercising Your Rights

To exercise any of your rights under GDPR, please contact us using the contact details provided below. We will respond to your request within one month of receipt.

Contact Information:

9. Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us understand your preferences and improve our services. You can manage your cookie preferences through your browser settings.

10. Third-Party Links

Our Site may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure that such transfers are conducted in compliance with GDPR by implementing appropriate safeguards, such as standard contractual clauses approved by the European Commission.

12. Children’s Privacy

Our products and services are not directed towards individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently received personal data from a child under 16, we will delete such information promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on our Site with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Compliance Statement:

This Privacy Policy is designed to comply with the General Data Protection Regulation (GDPR) as well as other applicable data protection laws. By using our Site, you acknowledge that you have read and understood this Privacy Policy.

Disclaimer:

While we strive to protect your personal data, we cannot guarantee the absolute security of information transmitted to or through our Site. Any transmission is at your own risk. This Privacy Policy does not cover the practices of any third-party services integrated into our Site.